Chroma Pro
AI CRM Software
AI & Automation
🧩 Overview
Chroma Pro is a next-generation AI CRM built to help business owners automate all client communication — from lead capture to conversion — across every digital channel. They came to Wolfgang Commerce with a powerful product but needed clear messaging, brand polish, and a scalable go-to-market strategy that would resonate with high-performance entrepreneurs and teams.
Summary
📌 Summary
Wolfgang Commerce partnered with Chroma Pro to reposition the brand for elite business owners, revamp the product narrative, and roll out a powerful acquisition funnel with AI-driven automation at its core. The goal: generate high-ticket B2B leads, simplify onboarding, and highlight Chroma Pro’s unique value in a crowded CRM space.
Challenge
⚠️ The Challenge
CRM market is saturated with legacy competitors and jargon-heavy messaging
Lack of cohesive brand identity and product-focused site
Needed end-to-end funnel buildout for demos, onboarding, and follow-up
Required brand positioning that blended intelligence, automation, and approachability
Target audience included time-starved founders who demand clarity and speed
Solutions
💡 The Solution
Brand & Identity:
Rebuilt the brand voice with a focus on simplicity, control, and speed
Designed a new visual identity reflecting high-end tech with a minimalist edge
Created messaging for use across web, demo decks, and investor materials
Web & Funnel:
Designed and developed a fully responsive marketing site with demo opt-in CTAs
Built custom funnel flows for top-of-funnel education and bottom-funnel conversion
Created an interactive product tour to simulate real platform usage
AI Sales & CRM Automation:
Developed a branded AI agent to pre-qualify prospects, answer product questions, and book demos
Integrated full SMS/email nurture flows via GoHighLevel
Deployed intelligent lead scoring and tagging for sales prioritization
Paid Advertising:
Created and launched ad campaigns targeting high-income entrepreneurs and B2B operators
Used UGC-style founder content to establish authority and relatability
A/B tested messaging angles (“Fire your follow-ups,” “Your AI sales team,” “CRM without chaos”)
