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Chroma Pro

AI CRM Software

AI & Automation

🧩 Overview
Chroma Pro is a next-generation AI CRM built to help business owners automate all client communication — from lead capture to conversion — across every digital channel. They came to Wolfgang Commerce with a powerful product but needed clear messaging, brand polish, and a scalable go-to-market strategy that would resonate with high-performance entrepreneurs and teams.

Summary

📌 Summary
Wolfgang Commerce partnered with Chroma Pro to reposition the brand for elite business owners, revamp the product narrative, and roll out a powerful acquisition funnel with AI-driven automation at its core. The goal: generate high-ticket B2B leads, simplify onboarding, and highlight Chroma Pro’s unique value in a crowded CRM space.

Challenge

⚠️ The Challenge
CRM market is saturated with legacy competitors and jargon-heavy messaging

Lack of cohesive brand identity and product-focused site

Needed end-to-end funnel buildout for demos, onboarding, and follow-up

Required brand positioning that blended intelligence, automation, and approachability

Target audience included time-starved founders who demand clarity and speed

Solutions

💡 The Solution
Brand & Identity:

Rebuilt the brand voice with a focus on simplicity, control, and speed

Designed a new visual identity reflecting high-end tech with a minimalist edge

Created messaging for use across web, demo decks, and investor materials

Web & Funnel:

Designed and developed a fully responsive marketing site with demo opt-in CTAs

Built custom funnel flows for top-of-funnel education and bottom-funnel conversion

Created an interactive product tour to simulate real platform usage

AI Sales & CRM Automation:

Developed a branded AI agent to pre-qualify prospects, answer product questions, and book demos

Integrated full SMS/email nurture flows via GoHighLevel

Deployed intelligent lead scoring and tagging for sales prioritization

Paid Advertising:

Created and launched ad campaigns targeting high-income entrepreneurs and B2B operators

Used UGC-style founder content to establish authority and relatability

A/B tested messaging angles (“Fire your follow-ups,” “Your AI sales team,” “CRM without chaos”)

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