Shwazy

E-Commerce Marketplace

E-Commerce/Automation

🧩 Overview
Shwazy is a new-age e-commerce brand designed to disrupt how consumers shop online. Built as a modern alternative to Amazon, Shwazy merges curated trends, AI-powered product discovery, and a rewards-backed ecosystem fueled by blockchain-inspired earning machines. The brand needed a bold identity, a seamless digital storefront, and a system that could support fast scale — all without sacrificing delivery speed or customer experience.

Wolfgang Commerce was tapped to bring the entire vision to life — from brand creation to dropship logistics, performance ad campaigns, and full digital automation.

Summary

📌 Summary
Shwazy is more than an online store — it’s a commerce engine designed for the next generation of shoppers and earners. Wolfgang Commerce handled every component of launch and scale: brand identity, Shopify buildout, product pipeline setup, AI-backed customer service agents, and aggressive paid ad deployment. The goal: make online shopping fun again while building a self-sustaining business ecosystem.

Challenge

⚠️ The Challenge
Launching a new e-commerce brand in a saturated digital retail space

Needed full brand identity, e-com platform, and backend dropship logistics

No previous traffic, email list, or user base

Required a compelling value proposition beyond price and convenience

Needed to scale without the delays or disconnects common in dropshipping

Solutions

💡 The Solution
Brand & Messaging:

Named and positioned “Shwazy” as fun, bold, and culturally fluent

Designed a playful, modern visual identity aligned with Gen Z & millennial aesthetics

Created messaging pillars around reward-driven commerce, AI personalization, and “buy what’s next” energy

Site & Platform:

Built a fully optimized Shopify storefront with conversion-focused UX

Integrated AI search, predictive product recommendations, and dynamic bundles

Added branded pre-order drops and real-time trend feeds for urgency and engagement

AI Automation & Support:

Developed a Shwazy-branded AI agent to handle FAQs, shipping updates, and abandoned cart outreach

Integrated customer nurture flows using SMS and email automations via Klaviyo + GHL

Set up AI-based restock and demand prediction tools

Paid Growth & Influencer Rollout:

Launched paid ads across TikTok, Meta, and Google Shopping

Created viral-style creatives and partnered with micro-influencers for UGC-style content

Implemented affiliate & influencer tracking systems for long-term virality and reach