SORU
Fitness
Branding
Web design
Marketing
🧩 Overview
SORU is a bold, next-gen fitness brand redefining wellness with minimalist design, functional training gear, and a mindset-first approach. When they came to Wolfgang Commerce, they had the vision — but needed the systems, strategy, and creative firepower to turn that vision into a scalable digital brand.
Summary
📌 Summary
Wolfgang Commerce partnered with SORU to launch and grow the brand from pre-release to post-launch momentum. We developed everything from visual identity to AI-powered automation and full-funnel paid media, building a system designed to drive conversions while cultivating culture.
Challenge
⚠️ The Challenge
No brand identity or digital presence
No website or funnel in place
Needed full DTC infrastructure built from scratch
Required strong differentiation in a saturated fitness market
Wanted automation without sacrificing authenticity
Solutions
💡 The Solution
Brand & Strategy:
Built a visual identity system (logo, typography, color palette, brand voice)
Developed messaging pillars around mindset, movement, and modern minimalism
Web & Funnel Development:
Designed and launched a high-converting Shopify site
Created landing pages for lead gen, community opt-ins, and product drops
Integrated AI-powered chatbot to handle FAQs, sizing, and conversion nudges
AI Automation + CRM:
Deployed a custom AI agent to handle customer support, order tracking, and nurture flows
Built abandoned cart recovery, VIP waitlists, and loyalty follow-up automations
Integrated with GHL for full backend control
Advertising & Launch:
Ran multi-platform ad campaigns across Meta, TikTok, and Google
Created branded UGC and influencer-style launch content
Scaled cold-to-conversion funnel with retargeting and performance creative testing
