SuppBoosts
Supplement/Wellness Brand
E-Commerce Brand Management
🧩 Overview
SuppBoosts is a modern supplement and vitamin brand created for health-conscious consumers who want clean, effective, and transparent wellness products. Focused on organic compounds like medicinal mushrooms, turmeric, ginger, and ashwagandha, SuppBoosts needed a brand identity, digital infrastructure, and customer acquisition system built to compete in a saturated wellness market.
Wolfgang Commerce handled the full-stack rollout — from product messaging and Shopify setup to paid advertising, SEO, and AI-powered customer automation.
Summary
📌 Summary
SuppBoosts entered the wellness space with a clear goal: deliver nature-backed supplements without the fluff or filler. With Wolfgang Commerce leading the launch, we built a powerful brand around purity, potency, and simplicity — then layered it with conversion-ready automation, clean design, and scalable acquisition systems.
Challenge
⚠️ The Challenge
No visual brand or positioning in place
Needed Shopify storefront with high-converting UX and supplement compliance
Wanted AI to manage customer support and sales communication
Entering a hyper-competitive space dominated by legacy brands and private-label giants
Tight timeline for product launch and ad readiness
Solutions
💡 The Solution
Brand & Identity:
Crafted a minimal, science-backed identity system that speaks to modern health shoppers
Created product packaging, web content, and visual guidelines with an earthy-modern vibe
Developed messaging pillars around clean ingredients, natural energy, and daily wellness fuel
Site Development:
Designed a conversion-optimized Shopify storefront with product filters, reviews, and upsells
Implemented a supplement-specific FAQ section and clean PDPs (product detail pages)
Integrated subscription options, bundle deals, and review automation
AI Support & Automation:
Created a branded AI assistant for pre-purchase questions, shipping info, and reorder nudges
Set up GHL workflows for SMS/email flows including abandoned carts, welcome sequences, and review requests
Built auto-tagging inside the CRM for easy segmentation and re-engagement
Advertising & SEO:
Launched initial ad campaigns on Meta focused on anti-inflammatory and energy benefits
Created UGC-style product videos featuring athletes, moms, and working professionals
Developed SEO-optimized blog and product descriptions to drive organic traffic
