WTFish Lounge
Spa & Wellness
Full Brand Management
🧩 Overview
WTFish Lounge is a tropical, family-friendly spa in the heart of Key West offering one of the most unique wellness experiences on the island — the Fish Pedi. Tourists flock to relax as small Garra Rufa fish gently exfoliate their feet in a fun, Instagram-worthy setting. The lounge needed a full-service brand revamp, digital presence, and marketing strategy that matched its quirky, unforgettable in-person experience.
Wolfgang Commerce partnered with WTFish Lounge to modernize its brand, streamline the customer journey, and drive cruise ship and tourist traffic with high-impact digital campaigns.
Summary
📌 Summary
We transformed WTFish Lounge from a fun local novelty into a polished, tourist-optimized business ready to capture foot traffic and maximize bookings. Through website upgrades, SEO, digital ads, and creative promotions targeting cruise schedules, Wolfgang Commerce helped WTFish Lounge scale its visibility and streamline its booking flow — all while keeping the playful soul of the brand intact.
Challenge
⚠️ The Challenge
Outdated digital presence with limited mobile performance
High daily tourist volume in Key West, but minimal targeting of cruise passengers
Needed more predictable walk-in foot traffic and online visibility
No booking system or automated customer experience
Wanted to grow online reviews and brand reputation while staying fun and light-hearted
Solutions
💡 The Solution
Brand & Website Revamp:
Refreshed the WTFish Lounge branding to highlight fun, tropical, and family-safe themes
Redesigned the website with mobile-first booking, cruise traveler info, and image galleries
Added key conversion elements: cruise schedules, real customer reviews, and FAQs
SEO & Local Search Optimization:
Rebuilt Google Business Profile with new photos, optimized service descriptions, and review requests
Geo-targeted SEO strategy to capture "things to do in Key West" and “fish pedicure” searches
Integrated metadata tied to cruise ship arrival schedules
Campaigns & Promotions:
Launched seasonal and cruise-day specials with targeted Meta ads
Designed “Cruise Crew Perks” and “Family First Foot Soaks” promos
Managed influencer-style content using real customers and reactions
Automation & Booking:
Implemented digital waiver forms on in-store iPads
Built email and SMS follow-ups for reviews and return visits
Created quick-booking QR codes for cruise port signage and local partnerships
